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Movie Theaters

Movie Theaters explain why movies look and sound so real while you're inhaling that giant tub of buttered popcorn and box of minty JuJu beans at the local multiplex.

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Where is the best place to sit when I go to the movies?

Some pairs argue over where to sit when they go to the movies. Some people just don't care. In most theaters, however, there is indeed a best place to sit, and we’ll let you in on the secret.


10 Ways Our Moviegoing Experience Will Change

A blockbuster with popcorn and a soda has been a cinema standard for years. But to keep audiences coming to theaters, theaters are exploring new ways to up their game. See more »

Why do movie tickets cost so much?

It's a quaint notion that taking in a motion picture is an inexpensive way to pass the evening. Contemporary theaters charge big bucks for blockbuster experiences -- but why? See more »

Why do some IMAX screens seem smaller than others?

We associate IMAX movies with big, immersive experiences -- and pay higher prices for the tickets. So does screen size impact our optimal optical enjoyment? See more »

Why don't movie theaters have ushers anymore?

In the golden age of cinema, it was an honor to don an usher's formal uniform and report to work. Times have certainly changed -- and the job has, too. See more »

How Digital Cinema Works

Big changes are brewing in the movie industry: Emerging digital technology is about to revolutionize studios as well as your local movie theater. Find out why Hollywood's going digital! See more »

How did they get a huge IMAX camera to the top of Mt. Everest?

The article How IMAX Works says the camera weighs over 200 pounds -- so how did they create the IMAX films in the space shuttle or the one on Mt. Everest? There is no way people lugged a 200-pound camera to the top of Mt. Everest! See more »

How IMAX Works

If you've ever seen an IMAX movie, you know it's not a typical film. It sometimes takes years to produce, resulting in an incredible unmatched viewing experience. Find out all about this amazing movie-making technology! See more »

Where is the best place to sit when I go to the movies?

Some pairs argue over where to sit when they go to the movies. Some people just don't care. In most theaters, however, there is indeed a best place to sit, and we’ll let you in on the secret. See more »

How Movie Sound Works

Spielberg has said that sound is the major technological achievement of contemporary film. Indeed, much has changed since the first 'talkies,' when a musical score and a few bits of dialogue first made cinematic history. See more »

How THX Works

When you see the THX logo splashed across a movie screen, and hear the trademark Deep Note, you know that you are in for an audio feast. But what does that logo mean? Find out what THX is and why it improves your movie experience. See more »