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How the Super Bowl Works

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  • Kuriloff, Aaron. “Super Bowl tickets resale prices fall from Steelers’ 2006 title.” Bloomberg. January 28, 2009.
  • Lilleston, Randy. “Super Bowl audience sets record.” USA Today. February 4, 2008.
  • Stevenson, Seth. “Eaxmining the NFL championship as advertising’s biggest stage.” Slate. January 31, 2008.
  • “Inflation calculator.” Bureau of Labor Statistics. Accessed January 30, 2009. ­