Strawberry Shortcake was the sweetest-smelling doll of the 1980s. Created in 1977 by Muriel Fahrion for American Greetings, the company expanded the toy line in the 1980s to include Strawberry's friends and their pets. Each doll had a fruit- or dessert-scented theme complete with scented hair. Accessories, clothes, bedding, stickers, movies, and games followed, but by 1985 the fad had waned. The characters were revived in the 2000s with DVDs, video games, an animated TV series, and even a full-length animated film.