Your best chance for buying a face-value ticket to the Super Bowl is to be a season ticket holder with an NFL team. If your team is actually playing in the Super Bowl, even better. That's because the NFL divvies up 75 percent of all Super Bowl tickets to each team in the league using the following math:
- 17.5 percent to the AFC champion
- 17.5 percent to the NFC champion
- 5 percent to the host team
- 34.8 percent are distributed among the remaining 29 teams (1.2 percent per team)
Not all of the Super Bowl tickets allocated to each team are sold to season ticket holders. Many will go to players and their friends and family. The remaining tickets are put into a lottery that randomly picks a lucky season ticket holder. The lottery winners can then buy the ticket at face value, which in 2018 was between $950 per ticket for nosebleed seats to $5,000 a pop for a skybox [source: Tornoe].
Keep in mind that just because you were selected in a lottery doesn't mean you are obligated to buy the tickets, but it's an excellent idea. Even if you're unable to go, you'll almost certainly be able to re-sell the tickets for much more than you paid for them on the secondary market.
But if you're not one of the lucky few to get chosen in random drawings, lotteries or sweepstakes, you'll have to turn to secondhand sellers. We'll offer some insight on how to play that game on the next page.