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Prices: Record Label Books
Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry * Builds knowledge, learn the basics of the marketing mix, market segmentation and consumer behaviour * Gives essential marketing strategies, understand grassroots promotion, and Internet/ New Media as well as international opportunities* Gives vital information on label publicity, advertising, retail distribution and marketing research.
$37.32
Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry * Builds knowledge, learn the basics of the marketing mix, market segmentation and consumer behaviour * Gives essential marketing strategies, understand grassroots promotion, and Internet/ New Media as well as international opportunities* Gives vital information on label publicity, advertising, retail distribution and marketing research.
$38.34
From Frank Sinatra and Billie Holiday to Janis Joplin and Michael Jackson, Columbia Records has discovered and nurtured a mind-boggling spectrum of talents and temperaments over the past 100-plus years. Now, with unprecedented access to the company's archives — memos, personal correspondence, recording contracts, sales reports and job sheets, as well as rich musical and literary material excavated from the Teo Macero Collection — The Label tells the never-before-told stories behind the groundbreaking music distributed by Columbia Records. More often than not, the music was created not just by the artists themselves but forged out of conflict with the men and women who handled them — executives, producers, Artists and Repertoire men, arrangers, recording engineers, and, yes, even publicists. And at almost every narrative crossroads in The Label is an undercurrent of racial tension — a tension that not only influenced twentieth century music, but also mirrored and at times prompted major changes in American culture. This vibrant account of Columbia Record's often tumultuous relationships with artists, businesspeople, and popular culture is sure to enlighten, entertain, and even shock.
$74.89
