15 Highest-Valued NFL Teams (Post-Super Bowl LX)

The Dallas Cowboys top the list again. Cowboys fans know the vibe: The brand is the world’s loudest megaphone.

That matters because value is not only based on winning. It is based on revenue, sponsorship, and the ability to sell premium experiences at a stadium that basically prints cash.

Dallas also benefits from national attention that keeps demand high, even when the previous year did not end with a trophy.

The Los Angeles Rams sit near the top as one of the most valuable NFL franchises because Los Angeles is a gigantic market and the stadium is built for high-end spending.

The Rams are a classic valuable team case: modern venue, premium seating, and a brand that can double as an entertainment product. Stadium debt can still matter here because big builds create long repayment schedules, and interest costs follow the franchise for a long time.

The New York Giants rank high because New York is a powerhouse market and the brand is old-school durable. They show how a name can live in public conversation across decades.

The New England Patriots remain near the top tier because the brand equity was retained through years of visibility.

The Patriots turn sustained attention (like the record for the most Super Bowl appearances) into cash flow that lifts valuations year after year.

The San Francisco 49ers stay high because the region has deep corporate pockets and a stadium setup that supports premium pricing.

Shared national revenue gives every team a baseline. The 49ers grow beyond that baseline with local partnerships, suites, and a steady stream of sponsorship money.

The Philadelphia Eagles show how intensity can be an economic engine.

A fan base that buys, travels, and watches creates a lot of numbers for advertisers. That helps revenue and makes the franchise a valuable brand even when the standings swing.

Historic clubs work like legacy products; people keep buying the story. The Chicago Bears ride a historic identity that keeps demand sticky.

A stadium plan can move the figure fast, and so can taxes and public financing debates that shape long-term stadium costs.

The Jets benefit from the same market physics as the Giants.

In a two-teams city, you might expect the dollars to split cleanly. In reality, the market can be so large that both teams remain highly valued, and both pull serious sponsorship interest.

The Raiders show how location can be a business advantage, even for a below-average NFL team. (The Raiders were among the worst teams in the NFL in the 2025-2026 season.)

Las Vegas turns home games into travel events. That boosts premium sales and helps the franchise sell an experience, not only a game.

Washington stays high because the market is strong and the brand still pulls attention.

Ownership stability matters. A new owner can change strategy, change partnerships, and change the team’s place on the list. That is why front-office action can move value before the team starts winning more.

Miami brings event energy, destination appeal, and sponsorship upside.

Warm weather markets can pull tourism dollars. That supports premium seating and creates more inventory for partners who want global reach.

Houston shows how a newer franchise can still become valuable fast. A modern stadium setup can drive revenue growth, which matters in a pretty big way.

Analysts also track debt because borrowing changes cash flow, and cash flow shapes what buyers are willing to pay.

The Broncos are a steady-growth business in a loyal region, which is where economics looks boring in the best way. Reliable demand supports pricing power, and pricing power supports valuations.

Seattle has a wealthy corporate base and strong demand. That combination attracts sponsorship and helps keep revenue stable.

Stable revenue makes the franchise easier to value because the numbers look less risky to a buyer.

Green Bay is the outlier because of its public ownership structure.

You cannot buy the Packers (or even a controlling stake in the Packers) like most teams. That does not stop Forbes or other valuation outlets from estimating the worth, but it does change how a sell scenario would work in the real world.

A few terms that help decode the Forbes list on any page where valuations get discussed, including on ESPN coverage.

When you compare the previous year or last year lists, the top teams often lead again. That's because the biggest brands keep compounding advantages: market size, sponsor demand, and national media reach.

That's also why the NFL tends to dominate valuable sports conversations versus other leagues. The league’s media machine creates a huge baseline, and the best franchises stack local power on top of it.

For a reality check at the other end of the list, the Cincinnati Bengals often show up near the bottom of recent Forbes-style rankings. That does not mean the Bengals are small; it means the NFL is enormous.

If you are reading this content in an e-mail from a friend, the takeaway is simple: The teams that topped the valuation list did it by winning the attention economy, not necessarily by winning games.

We created this article in conjunction with AI technology, then made sure it was fact-checked and edited by a HowStuffWorks editor.