In the mid-1970s, before the rock group Devo had a record contract, co-founder Mark Mothersbaugh traveled around Ohio from record store to record store to peddle 45s that the new-wave group had pressed at $400 per 1,000. Band members also created the cover graphics and folded and assembled the records and covers.
Working as an apartment building maintenance man gave Mothersbaugh enough time to make the store-to-store treks, but often the response was something like, "No. Still got the copy you brought us last week." It might not have been the most efficient system, but that, Mothersbaugh says, was Devo's early independent distribution network. Eventually a record contract with Warner Bros. brought the trips to an end [sources: Jodi Summers and Devo].
Like yet-undiscovered Devo, many music groups face the dilemma of how to get their music to their audience once they're done writing and recording. The answer is the music distributor, who can make the connection between the band and the fans, increasing the group's visibility and putting cash in its pockets with CD or individual track sales.
The world of music sales has changed dramatically since those hand-assembled and personally delivered Devo 45s. Mergers and acquisitions have reduced the number of major music distributors to a handful, and vinyl has given way to CDs and online single-track downloads, but much of the distributor's work remains the same.
You may be wondering: How does music distribution work? What types of distributors are there? And how does a band or record label work with a music distributor? Keep reading to find out.