How Sweeps Week Works


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Author's Note: How Sweeps Week Works

I don't know anyone who watches broadcast TV. OK, that's not true. I don't know anyone who watches broadcast TV in the traditional sense, meaning tuning into ABC or NBC on a Tuesday night at 8 pm to watch the latest episode of a favorite sitcom. I know plenty of people — myself included — who hear about a good network TV show and watch a couple episodes online when they have an hour to spare. These 30 spare minutes almost never occur at 8 p.m. on a Tuesday. With mobile apps for Netflix, Hulu and several premium cable channels, you don't even have to be home to watch TV — airports and dentist waiting rooms are excellent venues. The very concept of Sweeps Weeks — hinging an entire business model on mailed paper viewing diaries — seems wildly out of step with modern, mobile-ready entertainment and will almost certainly go the way of the dodo.

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Sources

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