With a recording studio in his home, rock star Slash markets himself by networking with fellow recording artists.

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Marketing Yourself as a Music Producer

Marketing yourself is an essential part of becoming a successful music producer. Since being a music producer relies on relationships, marketing creates a way to keep your name out there.

Here are some marketing methods that may help your music production business:

  • Networking -- Probably the most important form of marketing for music producers. You want to keep in touch with people you've worked with, your peers, engineers, musicians, managers, publishers, record studio owners, label executives and anyone else who can help you find clients and grow your business. Getting involved with a trade association may be one way to add names to your contact list.
  • Mix CDs -- Part of networking is having something to show. As you complete recordings, create a mix CD of different styles of music to show your contacts what you can do. Burn a new CD regularly as you add to your experience.
  • Business cards and flyers -- Find someone who can create appealing business cards and flyers promoting your business. You'll want to list your services and the names of satisfied clients, as well as contact information. Keep business cards with you wherever you go. You don't know when you'll be sitting next to someone in a restaurant or on a plane who could connect you with a promising band.
  • Web site -- Take advantage of the Internet's reach by creating a Web site for your business. Beyond providing basic business and contact information, you can use the site to give information about your services and provide clips from recordings you have produced. Include the Web site's URL on your business cards so that potential clients can find it easily.

Finally, remember that maintaining professionalism is crucial to your reputation and future business. If bands and studio executives know you're the type of person who works well with people, provides a quality product, and keeps the job on deadline and within budget, you're likely to get more work. A reputation for late, sloppy work or an unprofessional attitude toward musicians can torpedo your career.

For lots more information about music producers and related topics, check out the links on the next page.