Why is a movie’s first week box office so important?


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Sources

  • Box Office Mojo. "Avatar." (August 22, 2014) http://www.boxofficemojo.com/movies/?id=avatar.htm
  • Box Office Mojo. "Opening Weekends." (August 22, 2014) http://www.boxofficemojo.com/alltime/weekends/
  • Eller, Claudia and Josh Friedman. "Release Date Almost As Important As Good Film." SFGate. June 14, 2008. (Aug. 22, 2014) http://www.sfgate.com/entertainment/article/Release-date-almost-as-important-as-good-film-3209001.php#page-1
  • The History Channel. "Spider-Man Is First Movie to Top $100 Million in Opening Weekend." Date Unknown. (August 22, 2014) http://www.history.com/this-day-in-history/spider-man-is-first-movie-to-top-100-million-in-opening-weekend
  • Mendelson, Scott. "How 'The Dark Knight' Proved Irrelevance of Box Office Rank." Forbes. September 17, 2013. (August 22, 2014) http://www.forbes.com/sites/scottmendelson/2013/09/17/how-the-dark-knight-proved-irrelevance-of-box-office-rank/
  • Motion Picture Association of America. "Theatrical Market Statistics 2013." 2014. (August 24, 2014) http://www.mpaa.org/wp-content/uploads/2014/03/MPAA-Theatrical-Market-Statistics-2013_032514-v2.pdf
  • PBS Frontline. "The Monster That Ate Hollywood – Interview With Larry Gerbrandt." September 2001. (August 22, 2014) http://www.pbs.org/wgbh/pages/frontline/shows/hollywood/interviews/gerbrandt.html
  • PBS Frontline. "The Monster That Ate Hollywood – Open Big, Open Wide." Date Unknown. (Augst 22, 2014) http://www.pbs.org/wgbh/pages/frontline/shows/hollywood/picture/openbig.html
  • Terry, N. et al. (2009). The Determinants of Opening Weekend Box Office Revenue for Movies. Journal of the Academy of Business & Economics,9(4). http://www.freepatentsonline.com/article/Journal-Academy-Business-Economics/260874442.html