Buying Super Bowl Tickets on the Secondary Market
It should be clear at this point that getting Super Bowl tickets at face value or less is incredibly difficult. The only real option for most Super Bowl ticket buyers is to buy them online on the secondary or resale market.
Online ticket resellers like StubHub and SeatGeek work by connecting Super Bowl ticket buyers with ticket holders who want to sell. Those sellers may be individual season ticket holders who won their team's lottery or professional ticket brokers. The website makes money by taking a cut of the sales price and sometimes charging fees.
Pricing on the secondary market is pure supply and demand. Ticket prices go up or down based on the number of tickets available and how many people want to buy them. For example, in 2018 when it looked like the Minnesota Vikings might play in the Super Bowl — becoming the first team ever to play the big game on its home field — eager Vikings' fans caused ticket prices on the secondary market to spike before the home team lost to the Eagles [source: Roberts].
For Super Bowl LIII in Atlanta, the average resale ticket price for the game between the New England Patriots and the Los Angeles Rams was more than $7,000 [source: Barrabi]. As of this writing, the very cheapest resale ticket on SeatGeek for Super Bowl 2020 was $4,886 and the cheapest seats listed on StubHub was going for $4,345 a piece (bring your binoculars, though). The average resale ticket price was nearly $9,000, according to MarketWatch.
There's also a third option for deep-pocketed fans who want to lock in their Super Bowl tickets early. Announced back in 2016, the NFL has partnered with a third-party company to offer something called the NFL On Location Experience. Up to eight months before the big game, fans can buy high-end Super Bowl packages that include cheering players as they run out of the tunnel to celebrating with the winning team on field after the game [source: Rovell].
Ticket prices tend to spike right after a conference championship and fall as game day approaches, two weeks later. So, if you happen to live in or near the city where one of the championship game is played, it might be smart to wait till the very end if you haven't gotten your tickets yet [source: Goldberg]. You just might score a relative "bargain."
Last editorial update on Jan 22, 2020 08:14:44 pm.
- DiPietro, Andrew. "It Only Cost $10 to Attend the First Super Bowl -- Now It's a Fortune." GoBankingRates. Jan. 18, 2018 (Jan. 23, 2018) https://www.gobankingrates.com/saving-money/average-cost-super-bowl-tickets-1967-through-today/
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- Roberts, Daniel. "Super Bowl ticket prices are plummeting since Vikings loss." Yahoo! Finance. Jan. 23, 2018 https://finance.yahoo.com/news/super-bowl-ticket-prices-plummeting-since-vikings-loss-eagles-112930425.html
- Rovell, Darren. "Owners OK On Location Experiences to sell Super Bowl packages." ESPN. May 24, 2016 (Jan. 23, 2018) http://www.espn.com/nfl/story/_/id/15700554/nfl-owners-ok-location-experiences-sell-super-bowl-tickets
- Tornoe, Rob. "Super Bowl tickets: How Eagles and Patriots fans can buy them." The Philadelphia Inquirer. Jan. 21, 2018 (Jan. 23, 2018) http://www.philly.com/philly/sports/eagles/super-bowl-tickets-eagles-patriots-minnesota-20180121.html