My journey began with a question from my then 13-year-old daughter in November 2018: "Do you know BTS?" I didn't.
But in the months that followed, she guided me through the maze of music, history and fan content surrounding this seven-member supergroup from South Korea who are also known as the Bangtan Boys. I fell down the "Bangtan rabbit hole" — a term for deeply exploring BTS content that often starts from simple curiosity.
As a scholar of rhetoric and literacy, I was in awe of how BTS's music brought people together from across the globe. Their fandom, known as ARMY — an acronym for Adorable Representative M.C. for Youth — is widely known for its enthusiasm. I was inspired to research BTS and use BTS in my courses on global citizenship and identity.