Did AMC's social media strategy change TV?


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  • Bibel, Sara. "Sunday Cable Ratings: '"The Walking Dead"' Wins Night, 'Talking Dead', 'Boardwalk Empire', 'Homeland' & More." TV By the Numbers. October 14, 2014. (November 18, 2014) http://tvbythenumbers.zap2it.com/2014/10/14/sunday-cable-ratings-the-walking-dead-wins-night-talking-dead-boardwalk-empire-homeland-more/314007/
  • Edelsburg, Natan. ""Breaking Bad's cast and AMC use social media with fans." Lost Remote. July 15, 2012. (November 18, 2014) http://lostremote.com/how-breaking-bads-cast-and-amc-use-social-with-fans-video_b31981
  • Kafka, Peter. "AMC To Twitterers: Please Don't Market '"Mad Men" ' For Us." Business Insider. August 26, 2008. (November 18, 2014) http://www.businessinsider.com/2008/8/amc-to-twitterers-please-don-t-market-madmen-for-us
  • McCook, Megan. ""The Walking Dead" Revolutionizes Social Television." Oh So Social. February 22, 2013. (November 18, 2014) http://ohsosocial.me/the-walking-dead-social-television/
  • Nielsen Research Group. "Nielsen Launches 'Nielsen Twitter TV Ratings." October 7, 2013. (November 18, 2014) http://www.nielsen.com/us/en/press-room/2013/nielsen-launches-nielsen-twitter-tv-ratings.html
  • O'Brien, Erin Robbins. ""Mad Men" and AMC: Setting a Social Media Standard." GinzaMetrics. June 24, 2013. (November 18, 2014) http://www.ginzametrics.com/blog/mad-men-and-amc-the-standard-for-social-media/