House of Wax (2005)
Producers often use a celebrity's star power to draw audiences to their films. But Joel Silver took things in a darker direction for this horror flick by advertising the death of Paris Hilton's character in the movie. Turning her notoriety to his advantage, he sold shirts reading "See Paris Die May 6." The publicity may have been for naught. House of Wax was almost universally panned, and U.S. ticket sales came a few million dollars short of covering the movie's $35 million production costs. But it made up for its weak domestic performance overseas, grossing more than $70 million worldwide.