5 Ways Professional Sports Reinforce Sexism


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NASCAR Monster Energy Girls
Kyle Larson, driver of the No. 42 car, poses with the NASCAR Monster Energy Girls in Victory Lane after winning the Monster Energy NASCAR Cup Series FireKeepers Casino 400 at Michigan International Speedway on June 18, 2017. Jonathan Ferrey/Getty Images

Monster Energy Girls are best known for representing NASCAR at races and other promotional events. Many of the team members are experienced models and former beauty queens, along with a few former cheerleaders. The group has reported a lot of complaints and mild harassment on social media about their skimpy outfits, which consist of pants paired with crop tops. Apparently, some NASCAR fans prefer the racing suit worn by the previous sponsor model, Miss Sprint Cup, which covered her from wrists to ankles.

In January 2018, Huffington Post reported that five women were suing Monster Energy over a corporate culture they say is abusive toward women. The first lawsuit was initiated in 2016, and the other four were last year. A female former regional manager for Monster, who is behind one of the lawsuits, told Huffington Post that it's rare to be a female employee in the company, and that women should expect to put up with a misogynistic culture that can be outwardly hostile.

So, despite dealing with the occasional rude racing fan, the Monster Energy Girls may be better off than female employees at corporate headquarters. They are not allowed to disclose their salaries, but for what it's worth, one told USA Today that it paid more than her previous job in IT sales.

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