Image courtesy Josh Hedges
© Ultimate Fighting Championship
UFC President Dana White
In March 2007, the Fertitta brothers announced that they had purchased Pride Fighting Championship, a competing mixed martial arts organization based out of Japan. Fans of mixed martial arts have talked about dream matches between the best fighters of Pride and the best from the UFC. According to Dana White, that can now become a reality. While plans are still in the very early stages, fight fans may soon get to see who really is the best fighter in each weight class.
While the UFC has its headquarters in Nevada, the company has recently begun a campaign to hold fights in other states as well as internationally. UFC events can already be seen on television in 170 countries. Dana White's goal is to bring live events to these countries to help build a grass roots fan base and build word of mouth support. He says, "When you take the live event somewhere and you get 15,000 or 20,000 people to show up to the event and those people leave the event and go to work the next day, they talk to their relatives. They talk to their friends. It starts to spread...that whole word of mouth thing happens, and it's imperative for the growth of the business and to take it global." UFC events are planned for Europe, Japan, Canada and Mexico.
Today, fans can see UFC bouts on pay-per-view (about once a month), on "The Ultimate Fighter" and special "Fight Night" events on Spike TV, on DVD and at live events. Unfortunately, UFC events 23 through 29 are still not available commercially.
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