The UFC Today
In 2000, SEG promoted UFC 29: Defense of the Belts. It was the last UFC event SEG would produce. The company faced bankruptcy and political pressure had crippled its ability to book and promote shows. Two brothers, Frank Fertitta III and Lorenzo Fertitta, formed Zuffa, LLC (zuffa means "to fight" or "to scrap" in Italian) and bought the UFC. Former amateur boxer and fight promoter Dana White became president of the new organization.Lorenzo Fertitta was a former member of the Nevada State Athletic Commission, and soon the commission oversaw UFC events. This gave the UFC some much needed credibility, and soon cable companies began to carry their pay-per-view events again.
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![]() Image courtesy Josh Hedges Ultimate Fighting Championship Five-time UFC champion Randy Couture |
The Ultimate Fighter & Spike TV
In 2005, Spike TV aired the first season of a reality television series called "The Ultimate Fighter." The show followed a group of UFC hopefuls as they competed for a contract with the organization. Fighters divided into different training camps, and at the end of each episode a member from one team fought someone from the other team. The winner would stay in the competition; the loser would go home. The show marked the first time viewers could watch a UFC fight on a cable station outside of pay-per-view, and it helped to educate views about the UFC. "The Ultimate Fighter" is currently scheduled for at least two more seasons.
In the next section, we'll look at the plans for UFC's future.
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