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Sources
- "5 Ways to Fix Warner Bros." Schonfeld, Erick. Business 2.0. March 22, 2006. ("A High-Wire Act at Warner Bros." Waxman, Sharon. The New York Times. Nov. 14, 2004. http://www.nytimes.com/2004/11/15/business/media/15warner.html?_r=3&oref=slogin&oref=slogin&oref=slogin
- "Biggest Second Weekend Drops." Box Office Mojo. http://www.boxofficemojo.com/alltime/weekends/drops.htm
- "Beth Goss - senior vice president of promotions, Universal Pictures Distribution, marketing strategy." Finnigan, David. Brandweek. March 26, 2001. http://findarticles.com/p/articles/mi_m0BDW/is_13_42/ai_72631303
- "Entertainment Industry Economics: A Guide for Financial Analysis." Vogel, harold L. Cambridge University Press, 2001. http://books.google.com/books?id=qxynbtC3JQgC&pg=PA117&lpg=PA117&dq=movie+studios+net+profit&source=web&ots=K3bl9c0WbT&sig=5jdMdKhDPaHuCjCMBxXOqjR8tnc&hl=en&sa=X&oi=book_result&resnum=10&ct=result#PPR7,M1
- "Fox Launches Second Demographically-targeted Specialty Division with FoxFaith." Movie Marketing Update. http://www.indiescene.net/archives/000785print.html
- "Junket Bonds." Rosenbaum, Jonathan. Chicago Reader. http://www.chicagoreader.com/movies/archives/2000/1100/001117.html
- "Movie ticket sales hit record." Friedman, Josh. Los Angeles Times. March 6, 2008. http://articles.latimes.com/2008/mar/06/business/fi-boxoffice6
- Schonfeld, Erick. Business 2.0. "5 Ways to Fix Warner Bros." March 22, 2006. http://money.cnn.com/magazines/business2/business2_archive/2006/04/01/8372810/index.htm
- "Theatrical Market Statistics 2007." Motion Picture Association of America. http://www.mpaa.org/2007-Theatrical-Market-Statistics.pdf
- "The Smartest Movie Marketing Ploys." Keegan, Rebecca Winters. Time. July 11, 2007. http://www.time.com/time/arts/article/0.8599.1642448.00.html

