Does this sound familiar? It's the middle of the day, you're at work, you've long since eaten lunch, and nothing out of the ordinary is happening. Then, all of a sudden, you hear a voice in your head singing "bah-da-ba-ba-bah, I'm lovin' it" over and over, and it won't go away. And now you're craving French fries. That's what a good jingle does; it gets in your head and won't leave.
A jingle is a radio or TV advertising slogan set to a (hopefully) memorable melody. Jingles are written explicitly about a product -- they can be original works designed to describe a product or service, or to help consumers remember information about a product. As long as the slogan is instantly catchy -- and hard to forget -- there's almost no limit to what advertisers can say in a jingle. It can be a slogan, a phone number, a radio or TV station's call letters, a business's name or even the benefits of a certain product. In this article, we'll take a look at this unique advertising technique to find out how commercial jingles worm their way into our psyches.
Top 10 Commercial Jingles
- "You Deserve a Break Today" (McDonald's, 1974)
- "Be All That You Can Be" (U.S. Army, 1983)
- "Pepsi Cola Hits the Spot" (1954)
- "M'mmm M'mmm Good" (Campbell's Soup, mid-1930s)
- "See the USA in Your Chevrolet" (1978)
- "I Wish I Were an Oscar Mayer Weiner" (1963)
- "Double Your Pleasure, Double Your Fun" (Wrigley's Doublemint Gum, 1986)
- "Winston Tastes Good Like a Cigarette Should" (1954)
- "It's the Real Thing" (Coca-Cola, 1975)
- "A Little Dab'll Do Ya" (Brylcreem, mid-1950s)
[source: Ad Age]
|
