The movie industry isn't exactly shy about self-promotion. After all, the Academy Awards began in 1928 simply to generate press coverage for the movies and stars of the day. Well-orchestrated PR campaigns designed to get people into theaters have helped many films' box office success. Here are some of the wildest feats in the long history of movie publicity.
First up: Find out how a Hollywood legend and a dozen residents from Canada arrived on the scene of the world premiere of a 1937 classic film.