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23 Must-Have Toys from the 1950s and Beyond

Silly Putty

Silly Putty was developed in 1943 when James Wright, a General Electric researcher, was seeking a synthetic rubber substitute. His silicone-based polymer was elastic, could bounce, be easily molded, and always held its shape. Parents liked the fact that the putty was nontoxic and nonirritating. Since its debut as a toy in 1950, more than 300 million eggs of Silly Putty have been sold.